Frank I. Luntz, PhD
Healthcare Opinion Analyst
Dr. Frank Luntz is one of the most honored communication professionals in America today. TIME Magazine named him one of “50 of America’s most promising leaders aged 40 and under” and he is the “hottest pollster” in America according to the Boston Globe. Frank was named one of the four “Top Research Minds” by Business Week and was the winner of the coveted Washington Post “Crystal Ball” award for being the most accurate pundit in 1992.
Dr. Luntz has written, supervised, and conducted more than 1,500 surveys, focus groups and dial sessions in more than two dozen countries and four continents over the past decade. Frank has become the go-to consultant when Fortune 100 companies need communication and language guidance has consulted General Motors, Federal Express, Disney, American Express, AT&T, Pfizer, Kroger supermarkets, and McDonalds, to name a few.
The instant response focus group technique pioneered by Frank was profiled on “60 Minutes.” He has also been a guest on “Meet the Press,” “Nightline,” “The Today Show,” The News Hour with Jim Lehrer,” “Good Morning America,” “Hannity and Colmes,” “Crossfire,” “Capital Gang,” “Charlie Rose,” “Real Time with Bill Maher," and “Hardball with Chris Matthews.” He also served as a consultant to the award-winning NBC hit show “The West Wing”. More media outlets have turned to Dr. Luntz to understand the hopes and fears of Americans than to any other political pollster.
In the 2000 election cycle, Frank conducted almost two dozen focus groups for MSNBC and CNBC, including live sessions following each night of both party conventions and presidential debates. His reoccurring segments on MSNBC/CNBC, “100 Days, and 1000 Voices” won a coveted Emmy Award in 2001. He was a primary night and election night commentator for “The News with Brian Williams” on MSNBC in 2000 and for “Hardball” in 2004. Frank was the first and most vociferous public opinion expert to predict the GOP's demise in the 2006 congressional elections. Frank has conducted focus group sessions for all three major television networks, two of the three cable news channels, PBS and the BBC. He also conducted focus groups for the Wall Street Journal, Newsweek, The New Yorker, and U.S. News & World Report.
Frank is the author of the much acclaimed Words that Work: It's Not What You Say it's What People Hear and What Americans Really Want...Really: The Truth About Our Hopes, Dreams, and Fears.
When he is not consulting, Dr. Luntz can usually be found in front of a classroom. From 1989 until 1996, he was an adjunct professor at the University of Pennsylvania. He has also taught at Harvard and George Washington Universities.
Frank graduated with honors from the University of Pennsylvania with a Bachelor of Arts degree in history and political science and was named a Thouron Fellow. He received his doctorate in politics at the age of 25 from Oxford University.
