Anthem Blue Cross of California, Blue Cross and Blue Shield of Georgia and Anthem Blue Cross and Blue Shield of Missouri

GenericSelect

GenericSelect™ was launched to reduce escalating prescription drug cost without compromising the quality of care. The program teaches consumers, doctors and pharmacists about the safety and cost-effectiveness of generic drugs.

GenericSelect targets drugs used to treat depression, high cholesterol, acid reflux, high blood pressure, diabetes and arthritis pain. The list of GenericSelect drugs are among the most commonly prescribed medications available, accounting for 35 percent of prescription expenditures. The drugs covered by the GenericSelect program were chosen because they continue to provide significant medical value and are considered by physicians and pharmacists to be just as safe and effective as their brand name counterparts. As the FDA continues to approve new generic medications, other drugs may be added. Members who participate can have the co-pay for their first prescription waived or discounted up to $10.

Studies show simple one percent increase in generic drugs for the selected classes in this program saves as much as $5 million a year.

Results

• After introducing GenericSelect in December 2002, Anthem Blue Cross of California realized an 18% increase in the use of generics in the first two years.

***For further information, please visit, http://www.anthem.com/.

Published: January 26, 2009